Why Your Customers And Prospects Will Come To
TRUCK SHOW LATINO October 2008

• In the heart of the largest contingent of Hispanic truckers in the U.S.
• Featuring elaborate show trucks from all points of the compass.
• The only major U.S. truck show designed to attract Hispanic/Latino truckers.
• Learn about products and services in a Hispanic-friendly environment.
• Parking for thousands of big rigs.

2005 Hispanic Population*
U.S.: 41.8 Million
California: 12.5 Million

Low costs at Truck Show Latino ensure you will have a successful event.
• Affordable space rates • Substantial discounts for larger booths

1.9 MILLION COMMERCIAL HISPANIC TRUCK DRIVER LICENSES
Class 3-7 = 1.3 Million • Class 8 = 600,000+
280,000 Hispanic Owner-Operators
72,000 Hispanic-Owned Truck Companies

HISPANICS IN THE INDUSTRY
Trucking is largely a sub-contractor business. Small fleets within fleets and owner-operators within fleets are dominated by Hispanics in those states with the highest percent of Latino population. Hispanics in trucking are among the highest Latino income brackets and high in Hispanic purchasing habits. Hispanic-Latino truckers are well established in trucking, have a strong entrepreneurial spirit, work hard and enjoy their involvement in the trucking industry.

* Source: U.S. Census Bureau