NEWPORT COMMUNICATIONS is the undisputed leader in innovative, effective media services for trucking and its allied industries. The vast, highly fragmented North American truck market becomes easily accessible through Newport's unique multi-media network.

Market segments, including Canada and Mexico, can be reached through rigidly targeted Newport publications and specialized services.

The latter include on-site advertising in truckstops and other user facilities, the Internet, full market research capabilities, sales literature distribution and truckers' radio.

The services are available individually or in combination, and feature the industry's most advantageous frequency and corporate discounts.


HOW NEWPORT DELIVERS

High Readership. Newport's Heavy Duty Trucking magazine is the unchallenged leader in its field. Reason: Editorial excellence, from unquestionably the strongest staff in truck industry publishing.

Four Newport editors hold federal Commercial Drivers Licenses and regularly drive tractor-trailers. They report on and analyze new equipment, technology, spec'ing techniques and maintenance procedures.

They are backed by a cadre of writers expert in economics, safety, law and government policy, who operate with state-of-the-art telecommunications.

The Newport editorial staff has won 70 prestigious awards, including 36 Jesse Neal honors, regarded as the Pulitzer of business publishing. Newport has also garnered 34 American Society of Business Publication Editors Awards. No other trucking publisher even comes close.

Targeted Circulation. With Newport's Heavy Duty Trucking magazine, advertisers can reach every truck-buying segment of the industry. Heavy Duty Trucking delivers the industry's top editorial product to over 120,00 subscribers:


                        Markets Served                                      Circulation                         
                        * Heavy Duty Trucking   
                           Fleet Market                                          120,197                    
                      


Buying Effectiveness. Newport passes on the cost efficiencies of a single specialized staff producing its media services. The result: volume discounts when multiple Newport media are used.

The Interstate Market. Newport's Diesel Pump Toppers, are coast-to-coast with 5,000 single-face advertising displays in over 450 truckstops.

Value-Added Programs. Newport's value-added menu is far broader than other trucking publishers offer.

Key executives in companies advertising with Newport receive the premier newsletter — Heavy Duty Trucking Hotline — free by mail, FAX or Internet. Other Newport exclusives: kiosk research at truckstops; radio spots; special market reports; directory of organizations; and many more.

Profile of the Truck Market. This exhaustive independent research, pinpoints vehicles by ownership and vocation. Conducted by MacKay & Company, it analyzes heavy, medium and light trucks and commercial trailers and documents HDT's coverage.

Newport Communications has created the most all-encompassing media service program in truck industry marketing — one-stop shopping that precisely matches your needs to your markets.