NEWPORT COMMUNICATIONS is the undisputed leader in innovative, effective media services for trucking and its allied industries. The vast, highly fragmented North American truck market becomes easily accessible through Newport's unique multi-media network. Market segments, including Canada and Mexico, can be reached through rigidly targeted Newport publications and specialized services. The latter include on-site advertising in truckstops and other user facilities, the Internet, full market research capabilities, sales literature distribution and truckers' radio. The services are available individually or in combination, and feature the industry's most advantageous frequency and corporate discounts. • Heavy Duty Trucking - The Fleet Business Authority Reaches All Fleets, from the pros who manage thousands of vehicles to the hands-on owners of small fleets. Dedicated to helping fleets keep their competitive edge, our editorial staff are educators that provide up-to-date information that focuses on relevant issues that impact fleet operations, equipment asset management and business decisions to allow fleets to make informed purchase decisions. HEAVY DUTY TRUCKING serves commercial truck fleets operating Class 1 through 8 trucks, tractors and trailers in for-hire fleets, private fleets, fleets leasing trucks and lease/rental fleets. Along with the truck/trailer dealer markets. With a unique circulation, HDT reaches the entire fleet market from the entrepreneurially owner with only four trucks to the 500-plus fleets that have teams that make the buying decision. HDT is the only publication reaching the (total market) commercial vehicle operators. HDT reaches 111,344 fleet subscribers and 6,458 dealers with 100,495 that are buying decision makers • Heavy Duty Aftermarket Journal - The Voice of the Parts & Service Industry A parts and service focused magazine, dedicated to providing more than 19,000 parts distributors, independent service providers and the OES valuable information to improve their efficiency, performance and profits, and help them survive into the future. HEAVY DUTY AFTERMARKET JOURNAL is published quarterly in cooperation with Heavy Duty Aftermarket Week (HDAW) and the industry’s leading aftermarket trade associations. Our circulation is built around HDAW and the industry’s aftermarket parts and service organizations. And it has been developed to deliver your product information and marketing message directly to parts distribution and service decision makers. • ROADSTAR - The Voice of the Professional Trucker Reaches 100,000 Professional Truckers who own and operate a truck through home delivery or fleet distribution. ROADSTAR brings the news that matters to owner-operator and independent contractor. Solid business skills articles and the most thorough equipment spec’ing and maintenance stories they’ll ever read. Our editors are the best in the business with 30 years of real over-the-road experience. ROADSTAR is about building better drivers. We know how to do it because we’ve been there. Coming January 2011 HOW NEWPORT DELIVERS High Readership. Newport's Heavy Duty Trucking magazine is the unchallenged leader in its field. Our editors are educators that deliver the most comprehensive, hard-hitting editorial, providing the most ideal environment for your marketing message. • Editorial experience, diversity and depth make these individuals experts in their fields • Hundreds of collective years reporting on the industry • Three hold federal Commercial Driver Licenses and regularly drive tractor-trailers and trucks. They report on and analyze new equipment, technology, spec’ing techniques and maintenance procedures • Editors that are experts in economics, safety, government policy and fleet operations – from the back office to the cab • Have won more top journalism awards than our competitors combined: • Over 40 prestigious NEAL awards including two GRAND NEAL awards and 40 NEAL honors, regarded as the Pulitzer of Business Publishing • Over 40 American Society of Business Publication Editors awards Targeted Circulation. With Newport's HEAVY DUTY TRUCKING, HEAVY DUTY AFTERMARKET JOURNAL and the new ROADSTARmagazines, advertisers can reach every truck-buying segment of the industry. Heavy Duty Trucking delivers the industry's top editorial product to over 120,00 subscribers: Markets Served Circulation * HEAVY DUTY TRUCKING Fleet/Dealer Market 120,100 * HEAVY DUTY AFTERMARKET JOURNAL Parts Distributors/Independent Service Providers/OES 19,000 * ROADSTAR Owner-Operators/Independent Contractors 100,000 The Interstate Market. Pump it up with Newport’s Diesel Pump Toppers. This catchy, Non -Traditional Advertising will allow you to build your brand image, convince a trucker to make a purchase, generate a direct response or direct a trucker to another location. You need Diesel Pump Toppers, to catch the eye of the trucker as he is fueling his vehicle as well as when he’s walking to/from the cashier to pay his bill. Diesel Pump Toppers offer reach and frequency beyond traditional advertising since truckers spend 15 to 25 minutes filling their tanks—all in front of a Diesel Pump Topper. And, your marketing message doesn’t have to wait until truckers are in front of their computers or have checked their mail. • Diesel Pump Toppers are coast-to-coast with 7,000 single-face advertising displays in over 700 truckstops. HDT's Webinars. Our webinars are hosted and moderated by an HDT editorial expert and include space for up to 600 participants with invitations, follow-up, archiving and podcasts. Online Programs. Newport's Online menu is far broader than other trucking publishers offer. • HDT’s Hotline – Key fleet executives receive the monthly fleet premiere newsletter • HDT’s Hotline Premier – Key executives in truck and trailer dealerships, parts distributors, independent service providers and industry supplier companies receive the monthly premier newsletter • HDT’s Headline News – Newport’s daily eNewsletter reaches over 75,000 email recipients • HDT’s New Product News – Newport’s weekly eNewsletter reaches over 75,000 email recipients. • Custom eNewsletters – Newport will focus on your product category with these custom eNewsletters, distributed to 5,000 to 60,000 fleet managers each month. Additional distribution is available. Designed by our creative team under your supervision, each eNewsletter includes four to five stories, provided by you or picked up from HDT editorial. Profile of the U.S. Commercial Vehicle Market. This exhaustive independent research, pinpoints vehicles by ownership and vocation. Conducted by MacKay & Company, it analyzes heavy, medium and light trucks and commercial trailers and documents HDT's coverage.
